Jacob Hayward, O.D.

A native Iowan, Dr. Hayward spent the majority of his life in Maquoketa, Iowa. He received his undergraduate degree in Biology at the University of Iowa. Jacob then went on to complete his Doctor of Optometry (OD) degree at the University of Missouri-St.Louis. He completed rotations
at Cochran VA Medical Center as well as multiple sites throughout the St. Louis metro area.

While in St. Louis for optometry school, Dr. Hayward met and married his best friend, Caitlin. Their family has expanded to include three energetic toddlers: Miles, Merrick, and Gemma.

With a passion for increasing patient access to eye care, Dr. Jacob Hayward supports the Iowa Optometric Association (IOA) as well as the American Optometric Association (AOA). Their family currently resides in DeWitt, IA and has a heart for a variety of local (Cornerstone Baptist Church, DeWitt Referral Center) and national organizations (Mission to Haiti, International Justice Mission, Bethany Christian Services) that serve families through education, resources, and justice.

“In the increasingly complicated world of healthcare, I want all of our patients to walk out feeling empowered regarding the status their eye health as well as feeling equipped with the best choices to optimize how they see the world.”


FOR OVER 40 YEARS our offices have been a part of Eastern Iowa. Our incredible staff is the magic and muscle behind this awesome legacy. We are proud to serve our community alongside a staff that is passionate and committed to our patient's care.

OUR FRONT STAFF is dedicated to answering your questions and concerns thoroughly and in a timely fashion. They will help you navigate through any confusion about your healthcare policies as well as the purchase of vision enhancing services and vision products.

OUR OPTICAL STAFF is equally passionate and committed to finding the perfect vision products to meet your individual needs. They have spent countless hours reviewing frame brands, lines, styles, and materials to outfit our optical. You will find any vision products you need at the intersection of the highest quality and the best value.

EACH PATIENT RECEIVES individual attention and assistance in selecting the ideal frame for their face and lifestyle. Nothing makes our optical staff more excited than matching the perfect stylish frame with your face! Along with your doctor, our staff will help establish the best contact lens package and make sure its delivery is timely

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  • DeWitt Eyecare Opens | Founder Dr. Mervin Hassebrock began practicing optometry in DeWitt, IA.
  • DeWitt Eyecare Grows | DeWitt Eyecare moved to a new home- its current location at 1107 9th Ave.
  • Retirement | After transferring ownership of the practice to his mentee Dr. Jacob Hayward in 2016, Dr. Hassebrock retired from years of dedicated comprehensive care to thousands of Eastern Iowans.
  • Maquoketa Eyecare Opens | In Summer 2017, our team extended the legacy of exceptional care throughout Eastern Iowa by opening a second location in Maquoketa, IA.

We're proud of the history of DeWitt Eyecare in the community and the role we've had in protecting and improving their vision. Our mission continues to be elevating the typical eye exam into a personalized eye care health experience.