HAVE THE ADVANTAGE

How does partnering with us give you the advantage?

everyday glasses | reading glasses | safety glasses | office lenses | sunglasses | prescription sunglasses

Finding just the right frame and lenses to suit your face and lifestyle can be agonizing.

Our experienced team of eyewear consultants transform this process into a satisfying experience by partnering with you to address specific lifestyle and design needs, and utilizing our curated collection of quality frames and lens materials.

OUR PHILOSOPHY

YOUR GUIDE

You shouldn't have to deal with low end products and materials breaking constantly, spotty customer service, and 'best guess' fitting! Our opticians are selective with our vendor choices, finding the best value at the intersection of quality and price.

Your Team

PERSONALIZED CARE

YOUR SOLUTION

We know how important vision is to your quality of life! Dependable customer service - found here in your local community - provides personalized solutions tailored to your individual needs. In essence, you aren't just a number, you matter!

Schedule

BECOME EQUIPPED

YOUR SUCCESS

Let us fit you in our frames! Experience care that doesn't require the hassle of phone representatives and impersonal cookie-cutter service. We empower our patients with the knowledge and service they need to be confident in their vision health!

WE ARE PROUD TO HOST ONE
OF THE LARGEST COLLECTIONS OF
FRAME LINES IN EASTERN IOWA!