Provide eye healthcare services and vision care products in an environment that exceeds the expectations of every patient that walks through our doors. We are committed to providing each patient and his/her family members with a personalized, consistent, and enriching experience.

Jacob Hayward, O.D.

Dr. Hayward spent a majority of his life twenty minutes north of DeWitt in Maquoketa, IA. After graduating from high school in Maquoketa, he received his undergraduate degree in Biology at the University of Iowa.

He then went on to complete his Doctor of Optometry (OD) degree at the University of Missouri-St. Louis, which included rotations at Cochran VA Medical Center as well as multiple sites throughout the St. Louis metro area.


While in St. Louis for optometry school, Dr. Hayward met and soon married his best friend, Caitlin, in October of 2012. The Hayward's recently welcomed their two sons Miles & Merrick into their family and have made it their mission to make them smile, no matter how stupid they have to act to make it happen.

Together, they enjoy engaging with the DeWitt community through its various local events, restaurants, and organizations.

“My goal for each patient is for him or her to walk out of the eye examination feeling assured that all concerns were answered completely and the care received exceeded expectations.”

Scott Palmer, O.D.

Although born in the city of Oceanside, New York, Dr. Scott Palmer still considers Iowa his home. He moved to Northwest Iowa where he graduated from high school, as well as from Briar Cliff College with honors. He then made the decision to attend Indiana University School of Optometry and graduated in 1993, again with honors.

All in the same year, he passed his boards, got married, and started practicing Optometry in the Estherville area. In 1997, he joined Dr. Hassebrock at the DeWitt Eyecare in DeWitt, IA.

Dr. Palmer and his family are an active part of the DeWitt community through their church and civic groups. His favorite hobby is learning about, working with, and discussing cars.

"Most people are given the gift of two eyes, I consider it an honor and a privilege if they allow me to care for them and their eyes, so that together we can hopefully help them see for a lifetime."

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